The p2i™ Process
Six steps from purpose to impact
The p2i Expedition is a guided journey. Each step builds on the one before it, moving you from self-discovery to a personal brand you can carry into your career.

- 1
Talents & PowerZones™
Discover innate behavioral talents through the CliftonStrengths™ assessment and the proprietary PowerZone™ framework, which maps talents across six zones of work to reveal where each veteran does their best work.
- 2
Values
Define personal top-five values and create personalized value taglines that anchor decisions and direction.
- 3
Purpose
Discern a unique life-purpose through the lens of talents and values, providing a "north star" for every major life decision.
- 4
Ambitions
Declare ambitions in authentic alignment with discovered talents, clarified values, and discerned purpose.
- 5
S.M.A.R.T. Goals
Identify the obstacles associated with each ambition and develop strategies to overcome them by leveraging innate talents, drawing power from values and life-purpose. Then build Specific, Measurable, Attainable, Relevant, and Timebound goals as the rungs on the ladder of ambition.
- 6
Personal Brand
Authentically communicate uniqueness to the world with total fidelity to talents, values, and life-purpose.
Ready to find your NorthStar?
Seats are limited each term. Register, choose your cohort, and commit to raising $2,000 in program funding.
Start your Expedition
